Our Standards

At Amala, we hold ourselves to a higher standard. We cut no corners when it comes to the potency and purity of our ingredients, the proven effectiveness of our products and the social responsibility of our practices.

Each of our standards reflects our mission: to empower beauty by freeing you from the tradeoff between real results and authentic well-being.

Clinically Proven

Every single Amala formula is tested for proven clinical results—highly unique in the natural skincare space. At Amala, we aim to shatter any misconceptions about the results of truly natural, premium skincare.

 

Our formulas are clinically tested for efficacy by Derma Consult, a third party laboratory in Germany that specializes in skincare and is led by esteemed dermatologists.

Naturally Nontoxic

Amala products are all 100% natural, nontoxic and non-GMO. Our products bear the seal of NATRUE, the European authority for natural personal care.

 

The level of our commitment to proven product performance is rivaled only by our dedication to creating truly natural products. We believe outer beauty is an expression of inner well-being. In order to look and feel our true best, the products we use on our bodies must actually support health and longevity.

BEYOND CERTIFICATION

The Amala
Standard

100% Natural Origin

Our formulas are 100% natural origin and completely free of chemicals and synthetic ingredients. We do not formulate with:

 

  • Preservatives, such as parabens
  • Petroleum or petrochemicals, such as mineral oil and paraffin
  • Sulfates and other synthetic surfactants
  • Ethoxylated compounds, such as PEGs, Polysorbate 60 and 80
  • Nitrosamines, such as TEA, DEA and MEA
  • Glycols, such as Propylene Glycol
  • Silicones
  • Synthetic sunscreens, such as PABA and Oxybenzone
  • Synthetic fragrances, such as Phthalates
  • Synthetic colors and dyes
    • Cruelty-Free

      Amala takes a firm stance against testing on animals. As a company, we do not test any of our ingredients or final products on animals at any time.

    • Vegan/Beegan

      The vast majority of Amala products are either vegan or beegan. Our beegan products incorporate cruelty-free beeswax but no other animal-derived ingredients.

    • Product Fragrances

      Only 100% natural essential oils and extracts are used to scent our formulas. Organic and wildcrafted essential oils are used as often as possible.

    • All-Natural Preservation System

      Our products are free of synthetic preservatives. Instead, we formulate with three natural actives that have strong product-preserving properties.

    • Made in Germany

      Each Amala skincare product is formulated and produced in-house at our carbon-neutral facility in the foothills of the German Alps.

    • Organic Ingredients

      We use the highest possible concentration of organic ingredients in every product, especially the cold-pressed, certified organic plant oils that form the basis for many of our products.